LOBAMBA: King Mswati has applauded Government for marketing the country globally as an investment destination, resulting to the World Bank ranking Eswatini as the tenth (10th) best country in Africa for business readiness.
The country’s positive rankings in the current World Bank report comes after vigorous efforts by the Ministry of Commerce, Industry and Trade through the Eswatini Investment Promotion Authority (EIPA), the Registrar of Companies and other relevant State institutions, to improve the ease of doing business.
King Mswati when delivering the Speech from the Throne in Parliament on Friday, urged Government to do more in marketing the Kingdom as an investment destination of choice.
“This is a reflection of the growing investor confidence and our ongoing reforms, such as the establishment of the Business One Stop Shop (BOSS). The country must leverage this achievement and intensify efforts to market the Kingdom as an investment destination of choice. We must highlight our stability, strategic location, digital infrastructure, and commitment to economic diversification,” said the King.
World Bank Headquarters based in the United States.