By Bongiwe Dlamini

MBABANE: Nathie Dlamini, the Business Eswatini Chief Executive Officer (CEO) has announced the engagement of Violet Buluma as the new State Business Relations (SBR) expert. 

In a statement sent to this Swaziland News by the Business Eswatini Communications Office, the organization for businesspeople and corporate entities said, Buluma brings a wealth of experience and a proven track record in fostering public-private dialogue, making her the ideal candidate to bridge the gap between policymakers and the business community. 

“We are thrilled to welcome Ms. Buluma to the Business Eswatini team. Her appointment marks a pivotal moment, transforming our vision for structured state-business relations into an operational reality. The government has clearly articulated its ambition for economic transformation, and the private sector is eager to be the driving force behind it. With Ms. Buluma’s leadership, we are confident that the SBR will become the primary vehicle for co-creating solutions that unlock investment, remove policy barriers, and generate the jobs our nation needs,” said the Business Eswatini CEO.

The SBR framework is designed to provide a consistent and structured platform for public-private dialogue, directly aligning with the national development pillars outlined in the recent Speech from the Throne, which emphasized investment promotion, private sector expansion, and job creation.

“With the foundational work now complete and a proven expert at the helm, Business Eswatini is sending a clear signal: the private sector is not just a participant in Eswatini’s economic future, but a leading architect. The appointment of Ms. Buluma is a confident step towards a future where streamlined collaboration between government and business unlocks Eswatini's full economic potential,” reads the statement in part.