By Musa Mdluli

MBABANE:Business Eswatini is encouraging emaSwati to continue buying local products and support street vendors.

In a statement sent to this Swaziland News,the organization for businesspeople urged emaSwati to continue supporting the hard working citizens who keep the economy thriving.

“By choosing to buy local, you can help strengthen our communities, boost our economy, and support the hardworking people who keep Eswatini thriving.Buying local is not just about convenience-it is about impact.Every time you shop at a local spaza shop, general dealer, or supermarket, you are doing more than making a purchase.You are helping local business owners provide for their families, support their employees, and reinvest in the communities we all call home.These businesses are the backbone of our towns and cities, and your support ensures that they continue to grow and thrive.When you choose to shop locally, your money stays within our borders, circulating in ways that create jobs and uplift neighborhoods.The ripple effect is powerful-one transaction at a time, you are contributing to a cycle of growth that benefits everyone. And there is something special about shopping in our local stores.The warmth of familiar faces,the unique products crafted by local artisans, and the personal touch of knowing the people behind the counter—it all makes the experience more meaningful.From handcrafted gifts to everyday essentials, Eswatini’s businesses offer quality and variety of goods and services that can rival any international retailer”, Business Eswatini said.