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Newly established Financial Times CEO says newspaper will uphold journalism ethics, accuracy and fairness

Monday, 25th April, 2022

MBABANE: Delta Ndou, the Chief Executive Officer(CEO) of the newly established Financial Times says the newspaper will uphold journalism ethics, accuracy and fairness.

Rubicon Africa Media Group has established a newspaper, the Financial Times and other sister publications, the Eswatini Daily News and the Eswatini Sunday Times.

Responding to a questionnaire from this Swaziland News on Monday, the CEO described Rubicon Africa Media Group (Rubicon Group) as an Africa-based, Pan-African entity set up to innovate the media landscape on the continent and that it will have a presence in several African countries apart from Eswatini. 

β€œThe Rubicon Group champions empowering forms of journalism in the digital era, by promoting content that is factual, contextually-relevant, balanced, informative, issue-driven, fact-checked, source-checked and solutions-oriented. The needs of the different markets we access are what determine and differentiate what our media entities will report on and how,” said the CEO.

The CEO said in eSwatini, the company entrusted Alec Lushaba with the position of Managing editor.

β€œIn Eswatini, managing editor Alec Lushaba and his team have been entrusted with upholding ethical and responsible journalism that is anchored on accuracy, truth and fairness in reporting. The Rubicon Board and I are confident that the Eswatini team are equal to the task,” she said.

On another note, Nqaba Mtshazi, the Regional Campaigns Coordinator of  the  Media Institute for  Southern Africa(MISA) said as an organization that promotes media pluralism and diversity, they welcome the establishment of the newspaper.


Newly established Financial Times CEO says newspaper will uphold journalism ethics, accuracy and fairness
Financial Times CEO Delta Ndou.